I’m Carla Perret,
an art director based in Paris.I create advertising campaigns and social content for renowned brands like McDonald's, Mercedes-Benz, Nespresso, Jack Daniel’s, Air France, and Lindt. My work is driven by a bold artistic sensitivity, combining both technicality and creativity to create compelling narratives. My career began at Ambr Design in Brussels, where I started to explore and apply my multidisciplinary approach to design. Since then, I’ve been crafting creative concepts and transforming them into strategic campaigns across both digital and print. This vision resonates with contemporary audiences in industries like fashion, arts, music, beauty, and culture, where visual storytelling is key. Outside of work, I dedicate time to drawing and manipulating images to explore new aesthetics. I have a deep appreciation for image composition, always focusing on details to bring a meaningful artistic direction to each project.
SERVICES CREATIVE CONCEPT DEVELOPMENT Tailored concepts for impactful campaigns.
ADVERTISING & SOCIAL MEDIA CONCEPT Engaging visuals across digital and print.
VISUAL STORYTELLING Crafting compelling narratives with animation, illustration, video editing and photomontage.
ART DIRECTION Shaping visual narratives that align with your brand’s identity.
RECOGNITIONThe Iconic Playlist – Mercedes-Benz
Cannes Lions 2024
— Bronze Lion in Radio & Audio - Sectors: Automotive
— Bronze Lion in Media - Sectors: Automotive
— Shortlist in Audio & Radio - Audio & Radio as a Medium
— Shortlist in Audio & Radio - Contents/Podcasts
D&AD Awards 2024
— Graphite Pencil in Entertainment - Audio
— Graphite Pencil in Radio & Audio - Brand Expression
— Wood Pencil in Media - Radio & Audio
— Wood Pencil in Direct - Radio & Audio
— Wood Pencil in Radio & Audio - Entertainment
— Shortlist in Packaging Design - Promotional
The One Show 2024
— Bronze Pencil in Radio & Audio-First - Brand Partnerships
— Merit in Radio & Audio-First - Branded Podcast
Grand Prix Stratégies de la Publicité 2024
— Gold Award - Automobile, Deux Roues
EFFIE France 2024
— Silver Award - Petits Budgets, Opérations Spéciales
Club des DA 2024
— Gold in Rédaction & Audio - Podcast
— Bronze in Direct & Activation - Campagne Globale
— Bronze in Branding Design - Packaging Événementiel
— Shortlist in Illustration - Affichage & Presse
— Shortlist in Illustration - Packaging
CPS Awards 2024
— Bronze in Campagne Globale
Hit Parade CB News
— 3 stars in Integrated
La Nuit des Rois
— Gold in Contenus
Absurde Magazine – Original Project
Club des DA 2022
— Prix Blanc (Silver) - Student Competition, category "For Responsible Consumption – Less is More
Currently open to projects and collaborations:
carlaperret@hotmail.fr